Career Highlights
Built and scaled marketing functions in both start-up and corporate environments, delivering double- and triple-digit growth.
Led the green-energy product portfolio at AGL Energy, driving compliance, brand integrity, and customer trust.
Directed integrated digital campaigns and reputation programs that boosted lead volume while cutting acquisition costs.
Managed Melbourne United sponsorship and other partnerships to elevate community engagement and brand visibility.
Authored and published The Art of Mental Warfare and The Art of Love — independent non-fiction works developed under my imprint, Paladin Books.
Co-founder of Guruu, a Laravel/PHP marketplace start-up, leading product roadmap and marketing strategy.
MBA from the University of Auckland, New Zealand.