Guruu Cookies Policy

Guruu Cookie Policy

This Cookie Policy explains how Guruu Labs LLC (“Guruu,” “we,” “our,” or “us”) uses cookies and similar technologies to operate and improve our platform.

By continuing to use Guruu.co after seeing our cookie banner, you consent to the use of cookies as described in this Policy.
You may withdraw your consent at any time by adjusting your browser settings or cookie preferences.

1. Why We Use Cookies

We use cookies and similar tracking technologies to:

  • enable secure login and session management

  • improve site performance and reliability

  • remember your preferences (such as language or time zone)

  • analyse traffic and usage patterns

  • detect fraud and maintain platform security

  • support marketing and measure campaign effectiveness

  • assist with AI-driven analytics that help improve safety, quality, and performance

A “cookie” is a small text file stored on your device when you visit our site. Cookies allow us (and trusted partners) to recognise your browser and understand how you interact with Guruu.

2. Types of Cookies We Use

2.1 Essential Cookies (Required for the site to function)

These include:

  • authentication and login cookies

  • session management

  • security and fraud-prevention tools

  • scripting and load balancing

  • video connection stability (for Twilio-powered sessions)

These cookies cannot be disabled because the Platform will not function correctly without them.

2.2 Performance & Analytics Cookies

Used to analyse how users engage with Guruu and identify areas for improvement.

Examples include:

  • Google Analytics

  • cookie-based analytics used to evaluate video quality, connection issues, and feature usage

  • anonymous device/usage metrics that help refine our AI-assisted systems (e.g., dispute summarisation, safety signal classification)

These cookies do not identify individuals unless you have logged into your account.

2.3 Functional Cookies

These support enhanced user experience, such as:

  • remembering login details

  • storing dashboard or interface preferences

  • keeping your session active between pages

2.4 Marketing & Advertising Cookies

Set by trusted partners such as:

  • Google Ads

  • Facebook

  • LinkedIn

  • TikTok (if used for campaigns)

These help us deliver relevant content and measure marketing performance.
We do not allow third parties to use cookies to collect data for their own independent advertising purposes.

2.5 Third-Party Cookies (Service Providers)

Some third-party tools integrated into Guruu may place or read cookies, including:

Stripe

Used for:

  • payment processing

  • fraud detection

  • device fingerprinting

  • risk analysis

Twilio (Video Service Provider)

May collect device, connection, and quality-of-service data to support video session stability.

Cloud Storage or CDN Providers

If recordings or downloadable content are served through external storage (e.g., Backblaze, AWS, Linode Object Storage), these services may log standard device or access metadata, but do not place advertising cookies.

Guruu does not share personal information with third parties for their marketing purposes.

3. Session vs. Persistent Cookies

  • Session cookies expire when you close your browser.

  • Persistent cookies remain for a set period unless deleted manually.

You may delete cookies at any time via your browser settings.

4. Managing or Disabling Cookies

You have full control over how cookies are used.

Most browsers allow you to:

  • block cookies

  • delete existing cookies

  • receive notifications before cookies are stored

Instructions for common browsers:

  • Chrome: https://support.google.com/chrome/answer/95647

  • Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer

  • Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

  • Microsoft Edge: https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09

  • Android: https://support.google.com/chrome/answer/2392709

  • iOS Safari: https://support.apple.com/en-au/HT201265

Google Analytics opt-out:
https://tools.google.com/dlpage/gaoptout/

Please note:
Disabling certain essential cookies may prevent Guruu from functioning correctly, including login and video session features.

5. Consent for Non-Essential Cookies (GDPR/UK/EU Compliance)

For users in the EU, UK, and similar jurisdictions:

  • non-essential cookies (analytics, marketing, performance) are only placed after you provide explicit consent in our cookie banner

  • you may withdraw consent at any time

  • essential cookies will continue functioning as required for the Platform to operate

6. “Do Not Sell or Share My Data” 

Guruu does not sell or share personal information with third parties for their independent marketing or advertising purposes.

If you are a California resident, you may still submit a request under the CCPA/CPRA by contacting:
📧 help@guruu.co

7. Policy Updates

We may update this Cookie Policy periodically to reflect:

  • new technologies,

  • legal requirements, or

  • operational changes.

The latest version will always be available on this page.

8. Contact Us

For any questions regarding this Cookie Policy or data practices, please contact:
📧 help@guruu.co

Last Updated: November 28, 2025