Community standards

Overview

Guruu is a global network of tutors, mentors, instructors, consultants, coaches, and service professionals who use the platform to share knowledge and empower others.

Our community thrives on diversity, respect, and professionalism. Every interaction—whether in a live session or online communication—contributes to the culture we build together.

Guiding Principle

Guruu is a platform for sharing knowledge responsibly. In short:

If it’s illegal, don’t do it here. If it’s unethical, we reserve the right to act.

We are not here to police ideas or personal ethics, but we act swiftly to protect user safety—especially for minors—and to comply with the law.

These Community Standards outline the behaviour and content expectations for everyone using Guruu. They are not laws, but guiding principles that reflect our shared values of respect, safety, acceptance, and integrity.

These Community Standards form part of Guruu’s Terms of Use.

By creating an account, posting content, or participating in a session, you agree to comply with these Standards in addition to all other policies that make up Guruu’s Terms.

These standards evolve as our community grows. The examples below illustrate prohibited behaviours but are not exhaustive. If you encounter conduct or content that violates these guidelines, please report it to help@guruu.co.

Definition: In this document, “learner” refers to any user who books and pays for a session on Guruu.

1. Integrity and Authenticity

Trust is the foundation of the Guruu marketplace. Every profile, session, and message must represent you and your skills truthfully.

Do not:

  • Use a fake name, photo, gender, or location.

  • Present forged or false documents when verifying identity.

  • Misstate your qualifications, experience, or education.

  • Offer licensed or regulated services without the required credentials.

  • Copy another user’s profile text, media, or branding.

  • Change agreed pricing outside the platform or after confirmation (“bait-and-switch”).

  • Allow another person to attend or appear in a booked session without the learner’s written consent.

  • Use non-original photos, videos, or promotional materials.

2. Spam and Platform Misuse

Guruu’s messaging and booking tools exist to support genuine learning and collaboration.

Do not:

  • Send unsolicited or repetitive messages unrelated to an active session.

  • Distribute mass, promotional, or misleading communications.

  • Use Guruu messages to advertise outside websites, products, or services.

3. Prohibited Services

Guruu welcomes a wide range of knowledge categories — but certain services and topics are strictly prohibited for legal, ethical, or safety reasons.

3.1 Illegal or Financially Risky Services

Do not offer or request:

  • Any illegal service or assistance with unlawful acts.

  • Fake or forged documents (IDs, licences, bank statements, etc.).

  • Services requiring access to another user’s financial accounts or data.

  • Loans, donations, or investment schemes.

  • Trading signals, financial forecasts, or high-risk speculative advice.

3.2 Piracy, Hacking, and Third-Party Violations

Do not offer or request:

  • Hacking, cracking, or account-recovery services.

  • Pirated or unlicensed software, media, or templates.

  • Any service that breaches a third party’s terms of service.

3.3 Misleading or Fraudulent Services

Do not post or request:

  • Fake reviews, testimonials, or engagement (followers, likes, views, etc.).

  • Deepfakes or AI-generated content designed to deceive.

  • Services guaranteeing outcomes beyond your control.

3.4 Education and Tutoring

Guruu exists to support genuine learning and skill development. We do not monitor or judge the academic ethics of how knowledge is applied outside the platform.

However, all activity must remain lawful, age-appropriate, and safe.
If a session involves a minor, Service Providers must conduct themselves professionally at all times. Any report of inappropriate behaviour — including nudity, sexual content, or other boundary violations during a video session — will trigger immediate review and may result in account suspension or reporting to authorities.

Guruu supports genuine learning and coaching. Tutors may guide, explain, or review work, but we ask that you do not complete graded assignments, exams, or applications on behalf of learners, as doing so breaches academic integrity.

4. Allowed and Restricted Subjects

Guruu is a marketplace for the exchange of knowledge — a place where people teach, mentor, and share skills in good faith.
Subjects listed on Guruu must always reflect legitimate areas of learning, creativity, or personal development.

4.1 Allowed Subjects

You may create listings for educational, creative, or practical topics, including but not limited to:

  • Academic subjects: mathematics, chemistry, physics, languages, history

  • Creative skills: writing, photography, painting, music, design

  • Practical trades: hair braiding, carpentry, gardening, cooking

  • Personal and spiritual development: mindfulness, meditation, tarot, astrology (as cultural or educational content)

  • Professional coaching and consulting: business, marketing, leadership, financial literacy

  • Health and wellness: yoga, nutrition, personal training, medical study, and wellbeing discussions — shared responsibly and never as a substitute for professional care.

Each listing must clearly describe the skill or knowledge being taught — not the person delivering it.

4.2 Restricted or Prohibited Subjects

Guruu does not allow any subject, keyword, or material that:

  • Contains or implies pornography, sexual services, or fetish content.
    Examples of blocked or filtered terms include (but are not limited to):
    “sex,” “porn,” “escort,” “cam,” “fetish,” “nude,” “boobs,” “blonde/blond,” or any slang referring to body parts or sexual activity.

  • Promotes or implies romantic companionship for hire, “dating advice” of an erotic or explicit nature, or “adult chat.”

  • Involves illegal activity, drugs, weapons, or hate content.

  • Offers or requests fraudulent, falsified, or impersonated work — such as forged documents, fake credentials, or services that impersonate another person in exams or formal processes.

  • Guruu supports genuine learning and coaching. Tutors may guide, explain, or review work, but are expected to uphold honesty in how knowledge is shared.

  • Uses disguised or misspelled keywords to evade moderation.

Any listing containing or resembling such content will be automatically blocked or removed.
Repeated or deliberate attempts to post restricted subjects may result in account suspension.

4.3 Moderation and Detection

Guruu uses a combination of:

  • Hard-term filtering (specific banned words or phrases),

  • AI-assisted classification to identify adult, violent, or unsafe content, and

  • Human review for edge cases or appeals.

This approach ensures genuine diversity of subjects while maintaining safety and legality.

4.4 Category Levels

To help learners find appropriate content, Guruu organises subjects by level:

  • Primary / Junior School

  • Middle School

  • Secondary / High School

  • Adult / Professional

  • Personal Development / Lifestyle

5. Objectionable Conduct

Guruu is an inclusive community. We do not tolerate language or behaviour that targets individuals or groups based on race, ethnicity, gender, sexual orientation, religion, age, disability, marital status, or political affiliation.

Do not:

  • Use profane, violent, or dehumanising language.

  • Publish or request discriminatory content.

  • Refuse to work with someone because of a protected characteristic.

Adult Content and Sexual Activity

Explicit sexual or pornographic material has no place on Guruu. Violations are reported to relevant authorities.

Do not:

  • Share or request nudity or sexually explicit content.

  • Offer or request sexual, fetish, or erotic services or chats.

  • Threaten, incite, or encourage violence or unlawful acts.

  • Use Guruu to organise or promote criminal activity.

Self-Harm

If you encounter someone expressing suicidal thoughts or intent to self-harm, encourage them to seek professional help immediately. For global support resources, visit OpenCounseling.com/suicide-hotlines.

Violence and Criminal Behaviour

Do not:

  • Threaten, incite, or encourage violence or unlawful acts.
  • Use Guruu to organise or promote criminal activity.

6. Video Sessions and Recordings

All Guruu sessions are automatically recorded for safety and dispute resolution.
Recordings are available to both parties via their dashboards and may be deleted periodically to manage storage capacity.

For learners under the age of 18, Guruu’s Terms of Use require that a parent or legal guardian be associated with the minor’s account. All guardians have access to the video sessions and recordings of their minors as part of these Terms, ensuring transparency and child safety.

Do not:

  • Share, post, or distribute session recordings without written consent from every participant.

  • Use recordings for public or promotional purposes without authorisation.

Guruu will only review recordings if submitted as evidence in a complaint or dispute.

7. Reviews and Ratings

Reviews help learners make informed choices and help Guruus grow their reputations.

Reviews must be:

  • Honest, factual, and relevant to the session experience.

  • Free of personal attacks, harassment, or privacy violations.

If a review violates these Standards, it may be challenged or removed at Guruu’s discretion.

8. Reporting Violations

Maintaining trust requires shared responsibility.
If you observe behaviour or content that breaches these standards, report it immediately to help@guruu.co.

By using Guruu, you agree to follow these Community Standards as a condition of your use of the Platform.
Violations may result in content removal, suspension, or permanent account termination.
These Community Standards are legally binding and form part of Guruu’s Terms of Use, available at gurru.co/terms.

Last Updated: November 10, 2025